Marketing Specialist
Requisition ID: 65824
Position Type: FT Permanent
Workplace Arrangement: #LI-Onsite
About Kerry
About the role
The Krater Marketing Specialist will play a key role in supporting the growth ambitions of Kerry Foodservice in Turkey. The position is responsible for developing and executing marketing initiatives that drive brand awareness, customer engagement, and commercial performance across the foodservice channel.
Working closely with the Foodservice Brand Manager, Head of Sales, distributors, customers, and cross-functional teams, the role will support marketing plan execution, trade activation programs, product launches, sales enablement tools, and customer-facing initiatives.
Key responsibilities
- Support the development and implementation of annual marketing plans aligned with business objectives and growth priorities.
- Execute channel-specific marketing initiatives that enhance brand visibility and drive customer engagement within the foodservice sector.
- Assist in the development of integrated marketing campaigns across multiple touchpoints, including digital, trade, and customer-facing activities.
- Monitor campaign performance and recommend optimization opportunities to maximize ROI.
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Support the planning and execution of new product launches, ensuring effective market introduction and commercial readiness.
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Collaborate with cross-functional teams to develop launch materials, product positioning, and customer communication plans.
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Assist in managing product-related marketing activities throughout the product lifecycle.
Qualifications and skills
- Minimum 3 years of experience in FMCG, Food & Beverage, Foodservice Marketing, Brand Management, Product Management, or a related commercial marketing role.
- Experience supporting product launches, trade marketing activities, and customer activation programs.
- Experience working in a B2B, foodservice, or distributor-led environment is preferred.
- Strong marketing fundamentals with experience in brand and commercial activation.
- Excellent project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Strong analytical skills with the ability to translate insights into actionable business recommendations.
- Excellent communication, presentation, and stakeholder management skills.
- Commercially minded with a customer-centric and results-oriented approach.
- Ability to work effectively in a fast-paced, matrix organization.
- Proactive, hands-on, and self-motivated with strong problem-solving capabilities.
- Passion for foodservice, culinary trends, and brand building.
Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (e.g., Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (e.g., purchasing a “starter kit,” investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.
Recruiter: #LI-MH1
Posting Type: LI